Our History


21 like-minded individuals with a medical and empathetic bent became shareholders of the company they called Medix21. Their shared vision was to change the standards of service around the delivery of medical products in New Zealand.

In the wine cellar of their home, key shareholders Jenny and Alwyn Parry started supplying ophthalmic lenses to hospitals throughout New Zealand, going to great lengths to support practitioner requirements. This emphasis on service is embedded in the Medix21 ethos – the customer always gets what they want, typically ahead of what was previously thought a reasonable time to get it!


A foray into manufacturing and the Gelart brand was inspired through empathy for those needing help to reach a comparable plane, with the physically challenged – particularly children with special needs – being front of mind.  This journey was deeply meaningful laying the  foundations of assisting and making better the lives of individuals and their families.


The product range expanded further as international manufacturers identified Medix21 as a can-do distributor, well-equipped to service the growing New Zealand market.  Soon the stable of brands Medix21 managed boasted many internationally reputable manufacturers, including Rifton and Easystand, helping forge a solid reputation of empathy with end-users and their families within rehabilitation and disability service areas.

Patient and manual handling products suited to hospital environments were also introduced. This aligned with our existing commitment to quality service and shorter delivery times. Medix21 became known for quality products, supreme customer service and meaningful stock.


Medix21 entered the Australian market and based in Dandenong.  Working with an in-tune partner network and some of the same trusted international brands, we quickly became established in Australia.


A second warehouse was secured in Dandenong for the continued growth in the Australian market. The growth has been hugely rewarding to us as a team to know we are positively contributing to improving the quality of life for many Australians.


Opportunities arose to represent the Handicare range of products including the System RoMedic brand. Handicare have excellent and active business divisions throughout the world and we are proud to be representing them in a comprehensive range of patient handling products and solutions throughout Australia, New Zealand and the Pacific Islands.


Heading back to our roots in Ophthalmology Medix21 Surgical was born.  Following on from the ophthalmic legacy that Medix21 was created on we have significantly expanded our ophthalmic and surgical offering. We are excited to represent global brands like Geuder, Surgitrac and MBI.  We have a range of unique product offerings to help provide optimal patient outcomes. Medix21 Surgical…looking to the future!